![]() Powerful users tend to use emoticons often and high Klout is strongly associated with positive emoticons. The emoticon features achieved high performance, suggesting that there is a strong link between emoticon use and social power. →Why might this make a difference when it comes to social media and marketing?īecause human faces are so particularly compelling, attention-grabbing mechanisms.įact #2: An analysis of more than 31 million tweets and half a million Facebook posts uncovered the fact that positive emoticons can be a social media status marker. However, if you’re not sold yet because of your skepticism, here are four scientifically-proven facts to ponder: Fact #1: Scientists have discovered that when we look at a smiley face online, the same very specific parts of the brain are activated as when we look at a real human face. This post contains fun links to some of the best emoticon directories we found including Skype, Slack, and Pokemon Go – who knew! Do you speak emoticon? Or, are you one of those who thinks using emoticons in business communications and social media is unprofessional and consequently, a bad idea? Think again. ![]()
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June 2023
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